Pure Love

Pure Love Campaign

At The LaLiT, we are committed to fostering a workplace environment that celebrates diversity and promotes inclusivity. We firmly believe that everyone, regardless of their sexual orientation, gender identity, or gender expression, deserves to feel safe, respected, and valued within our organization. To affirm this commitment, The LaLiT, under the guidance of Mr. Keshav Suri, started the #PureLove campaign in an effort to create a welcoming and safe environment for people from diverse backgrounds, ensuring that they feel respected and valued when staying or working at The Lalit properties.

With unwavering commitment, the group has been reshaping societal norms, actively contributing to fostering a diverse and inclusive society for years. The #PureLove campaign provides a platform to people from all walks of life, in particular, women, acid attack survivors, people with disabilities, and the LGBTQIA+ community, to come forth, share their experiences, seek emotional support, and find economic opportunities for themselves. The Lalit Suri Hospitality Group is committed to the empowerment of women. The group has 40 percent of women representation at the board level while 50 percent at the senior management level.

The group has also signed “The Valuable 500”, putting disability inclusion on our business leadership agenda.

Under our #PureLove campaign, we undertook various initiatives like creating diverse policies for LGBTQIA+ individuals, persons with disabilities, acid attack survivors, and other non-mainstream communities, promoting LGBTQ+ events, sensitizing and training the staff, collaborating with other organizations, etc.

The LaLiT is a safe, gender-agnostic place. We endorse #PureLove and welcome everyone to work without discrimination based on gender, sexual orientation, caste, colour, religion, or physical abilities. We respect individual choices and celebrate diversity!

Empowering Women

Empowering Women

Representation: 40% representation of women at the Board level and 50% at Corporate level. 

Commitment: Commitment to increase the women employees rate to 25%. 

Events: Events to celebrate womanhood are being celebrated at the workspace to encourage and motivate women at work.

Supporting Pride

Pride marches are a joyful celebration of one’s authentic self and unique identity. At The LaLiT and KSF, we have long championed the fundamental right of every individual to freely express themselves. As a testament to this commitment, we have actively supported numerous pride marches across the nation.


Empowering LGBTQIA+ Community

LGBTQ+ Community

Skilling Programs: The LaLiT has supported skilling programs like TRANSaction (acting workshops), online content creation workshops, online MS Office workshops, Queer Youth Leadership Course in collaboration with KSF, and the Skill Enhancement Training Program for livelihood opportunities.

Community Events: We have also conducted a host of internal and external events such as job fairs, workshops, open mics, conferences, film festivals, pageants, art exhibitions & pride marches across the country.


Kitty Su: The LaLiT is proud to be one of the first organizations to popularize drag shows in India. Kitty Su became the safe haven for the LGBTQIA+ community every week with PureLove nights.


Hosting Role Models: The LaLiT has hosted multiple Queer role models like Prince Manvinder Singh Gohil, Peppermint, Chef Chris Trapani, Saleem Kidwai, Onir, Dutee Chand, Laxmi Narayan Tripathi, Aryan Pasha, Parmesh Shahani, Abheena Aher, Sushant Divgikr, Anjali Goapalan, Gazal Dhaliwal, Faraz Arif Ansari and many more.

Empowering People with Disabilities

Employment Opportunities: The LaLiT provides livelihood-generating opportunities to people with various disabilities, under our Skill Enhancement Program. We are also delighted to have DJ Aamish, India’s first DJ on a wheelchair as our resident DJ at Kitty Su, The LaLiT’s nightclub. With our firm belief in focusing on a person’s abilities rather than their disabilities, we aim to create an atmosphere free from all forms of discrimination.


Events: We have partnered with various organizations to host as well as be a part of myriads of events for/with Persons with Disabilities. Some of the events are: conversations with INCLOV (a dating site for Pwd); hosting Disability-centred conferences with BusinessWorld, Rising Flame, and many more; Karaoke Night for people with cognitive disabilities and other neurodivergent people; regular sensitization sessions with the staff, etc.

The Valuable 500

The Valuable 500

The Lalit Suri Hospitality Group has signed “The Valuable 500” commitment to eradicate exclusion of disabled people in business. The Group commits to mainstream people with disability in the workforce.

Usage of Pronouns

The Lalit introduced usage of pronouns in all its communications. Using pronouns is a key element of being an LGBT+ ally. The practice started to allow people to choose for themselves how they would like to get referred as and at the same time expressing their respect for other gender identities by not assuming.

All Inclusive Washrooms

All Inclusive Washroom at The Lalit

All-inclusive washrooms are vital for inclusivity, respecting diversity, reducing discrimination, enhancing safety, and accessibility, and creating welcoming spaces for people from diverse backgrounds. Keeping this in mind, we introduced all-inclusive washrooms across all our properties.

urfa haber son dakika
windows and office